When I first heard the term soul in conjunction with the word business, my heart leapt. I recognised that this was the connection of the two passions in my life, my personal spiritual beliefs and my interest in business. But it wasn’t always like this.
I used to believe that doing things properly would get you where you wanted to go; and in business this meant treating people well, having great systems, knowing where you wanted to take your business, paying people on time etc. But even when I did all these things, there was often still a sense of struggle.
What I did most certainly didn’t always work, and it was certainly hard work, and lots of hours. Worst of all was not finding a ‘method’ that always worked. I did use methods, and they often did work – but sometimes they didn’t, very frustrating! There was no sense of consistency.
Perhaps most challenging, though, was my belief that if I was honest and hard-working, so would others be, and I would be ‘rewarded’ with a successful business.
So what do I mean by the soul? It’s variously defined as the animating principle in humans; the seat of the feelings; the emotional part of human nature. But in the sense in which I use this word it describes the deep inner knowledge of life itself, the indescribable essence that is seen in all life.
And I go further, because I think this spark of life is the essence of all things, so that is why I talk about your business’s soul. I believe that every business has a principle behind it of energy that fuels it, can contribute to the decisions you make, and enables you to have a certain self-confidence that no matter what outer circumstances are like, you will be alright.
As you can imagine, this kind of feeling can be very useful in turbulent times such as the world is going through now! And that you may be going through too. It doesn’t mean that you don’t do anything, just that the actions happen in a different kind of way.
When I began to align my own soul with what I perceived as the soul of my business, I began to operate in another manner entirely. Firstly, I began to trust that whatever happened was all right. So if I missed a deadline, or an appointment, maybe that was OK. And usually it turned out to be that way. There was nothing I could do about it after all!
Secondly, I took the pressure off myself. Being self-employed there was no-one else putting the pressure on except me. I could choose my deadlines for the most part, and change them if circumstances meant that was necessary. And I was usually the only one affected if the deadline was not met.
Thirdly, I vowed to spend time at the beginning of each day in silent sitting, where I would turn within and ask for guidance, and focus on what I did want, not what I didn’t, often in the form of visualizations. I was seeking a sense of ‘the peace within’, wanting to start work out of that place.
The transformation of my business as a result of this has been steady and continues to grow. One great outcome was the ease with which I wrote the outline of my most recent teleclass, almost as if it had been written for me. The name itself popped into my mind just a few days later.
If you choose to believe that all intangible things, like your practice, business or project has a soul, then that is what can nurture you, as well as be the essence of what you offer to nurture others. You then access a golden jewel in the heart of your business, which becomes the source of strength, love and all sorts of other yummy qualities that then gets passed on to your clients and customers in a similarly intangible way.